If you think formal sales copywriting is the only way to make a sale, you’ve clearly never been to a political rally or to your local house of worship. Pitch #2: Conversational copywriting is super-persuasive because it leverages the natural enthusiasm of spoken language. That’s how you forge emotional connections and pave the way for a sale. People feel mistrustful of the formal marketing voice and are unlikely to open up emotionally to your sales pitch.īut when you talk in a more open and conversational tone, your voice feels more human, believable and real. In other words, as every copywriter knows, you should always appeal to your audience’s emotions.Īnd one of the simplest ways to connect with people emotionally is through a conversational voice. When the UK’s Institute of Practitioners in Advertising analyzed the effectiveness of ads taken from a large database of award-winning campaigns, they found that the ads with emotional content performed TWICE as well as those that relied on rational content. Pitch #1: Conversational copywriting drives more sales by engaging your audience at an emotional level. Let’s explore just 5 of the ways you can power up your pitch when you’re talking about conversational copywriting. The old-school approach may still work for old media like TV and radio, but it has no place online. This is particularly true when you’re competing with copywriters or marketers who are still hanging onto the traditional, broadcast approach to copywriting.

If you’re going to pitch your clients or partners on the benefits of conversational copywriting, it will help if you have some solid arguments lined up and ready to go.įortunately, the conversational approach is rich with key points of difference and advantage.

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